Donor Targeting
Your next hundred donors are already in your data. Map supporters by neighborhood, filter by giving capacity, and build call lists from the people most likely to say yes.
The targeting map in FundraiserMax — real product, filtering donors by location, giving history, and engagement.
Why Donor Targeting Matters
Geographic Mapping
See your donor file on an interactive map. Filter records by zip code, county, or state, spot the neighborhoods where donors cluster, and turn a map selection into an outreach list.
Financial Filtering
Filter by total giving, average gift, giving frequency, and pledge status. Pull a list of lapsed donors or major-gift prospects from records already in your database — no exports, no formulas.
Behavioral Targeting
Filter on event attendance, email opens, and volunteer activity to find the supporters who actually show up, then put them on tonight's call list or next week's invite list.
From Filters to a Call Sheet
Multi-Criteria Search
Combine multiple filters to create targeted lists. Search by location, donation history, engagement level, demographics, and custom fields. Save your searches for quick access and ongoing campaigns.
Prospect Identification
Discover new major donor prospects based on giving capacity indicators. Identify contacts who have the means and motivation to give at higher levels, and prioritize outreach toward them first.
Predictive Analytics
Use data-driven insights to predict donor behavior. Identify contacts most likely to give, upgrade their giving, or become monthly donors. Focus your efforts where they'll have the greatest impact.
District-Level Political Targeting
Political donor targeting starts with geography. Build donor lists by zip code, county, or state to match your district boundaries, then compare giving strength across regions. Plan finance events where high-capacity donors cluster, and route canvassing and call time toward the areas where support is strongest — all from data already in your CRM.
From Target List to Outreach
Targeting only matters if it drives action. Send any targeted list straight into email and SMS outreach, add prospects to call time queues, or invite them to events with RSVP tracking. Export lists to CSV for mail vendors, and re-run the same criteria next quarter so every campaign works from fresh data.
Who Runs on This
Campaign finance directors
Filter the file by district, total giving, and remaining contribution-limit headroom, then hand the candidate a ranked call sheet an hour before tonight's call time block.
Major gifts officers
Sort on giving capacity and gift frequency to surface the twenty prospects worth a personal visit this quarter, and save the search to re-run before every portfolio review.
Field organizers
Draw a selection on the map around a precinct, and export the supporter list for Saturday's canvass or the evening phone bank.
Annual fund managers
Pull everyone who gave last cycle but not this one, and send that lapsed list straight into an email and SMS re-engagement series.
Frequently Asked Questions
What is donor targeting software?
Donor targeting software helps fundraising teams identify the prospects most likely to give by filtering a contact database on geography, giving history, and engagement. In FundraiserMax, targeting is built into the CRM, so any list you build connects directly to email, SMS, call time, and event outreach.
How does political donor targeting work in FundraiserMax?
You combine filters — zip code, county, or state, total giving, gift frequency, and event attendance — to build a prospect list and view it on an interactive map. Lists feed directly into call time queues, email and SMS campaigns, and CSV exports, while built-in campaign finance tools support FEC compliance.
How much does donor targeting software cost?
FundraiserMax is $40 per user per month, or $425 per user per year. Donor targeting is included on every plan along with every other feature — contact management, smart segmentation, email and SMS outreach, compliance tools, and analytics — with unlimited contacts and a 7-day free trial.
Can I import my existing donor data to start targeting?
Yes. Import your donor file via CSV and FundraiserMax maps your contacts, giving history, and custom fields so you can start filtering immediately. Unlimited contacts are included on every plan, and you can export any targeted list back to CSV whenever you need it.
Does donor targeting work for nonprofits as well as political campaigns?
Yes. FundraiserMax serves political campaigns, nonprofits, and 501(c) organizations. The same geographic and financial filters identify major gift prospects, lapsed donors, or event invitees for any organization, and political teams also get campaign finance and FEC compliance tools when they need them.
Stop guessing who to ask.
Filter your donor file by geography, capacity, and engagement, and start the next call time block with a list of the people most likely to give.Targeting isn't an add-on here — it's included with every seat. $40 per user per month.