Email Marketing
Reach the right inboxes, not just more of them. Send targeted email and SMS straight from your donor data, watch opens and clicks per send, and use our delivery infrastructure or plug in your own.
The email campaign builder in FundraiserMax: templates, segments, and send tracking in the real product.
Email That Converts
Targeted Campaigns
Pull recipients straight from your segments (lapsed donors, monthly givers, donors in one county) instead of exporting a list. Merge fields fill in names, salutation, and contact details from the contact record.
Automation
Sequences run off your contact lists: a welcome series when someone joins the list, a re-engagement email when a donor goes quiet, and later steps that wait on whether the previous email was opened or clicked before they send.
Performance Tracking
Every send gets a report: opens, clicks, unsubscribes, and bounces, so you can see how each appeal landed before the next one goes out.
From Draft to Delivery Report
Email Designer
Build emails in a block editor. Add, reorder, and edit sections, start from a saved template, or paste in your own HTML. Add buttons, images, and merge fields that pull from the contact record.
List Management
Manage email lists with automatic unsubscribe handling and bounce management. Segment subscribers by giving history, event attendance, and tags, and keep lists clean with optional address validation at $0.01 per address.
Deliverability
Reach inboxes with authenticated sending domains, blacklist and reputation monitoring, and sending best practices built in to protect your sender reputation.
Built-In SMS Outreach
Reach supporters where they read first. Send text messages to the same segments you email, using the same contact lists, so a launch-day appeal, an RSVP reminder, or a deadline push can go out over both channels together. Every message is logged to the contact record, giving your team the full conversation before the next ask. Texting needs a sending number ($10 per month) or your own Twilio credentials. Messages themselves are not billed per send.
Connected to Your CRM
Email marketing for nonprofits and campaigns works best when it starts with your donor data. Pull recipients straight from smart segments (lapsed donors, monthly givers, event attendees) and every open, click, and unsubscribe writes back to the same contact records your team uses for call time, compliance, and reports.
Flexible Email Delivery
Your Email, Your Way
Send through our managed delivery infrastructure, or connect your own SMTP server, Gmail / Google Workspace, or Microsoft Exchange account. Switch providers at any time.
One-Click Google & Microsoft
Connect your Gmail or Outlook account in seconds with secure OAuth authentication. No server configuration required. Just sign in and start sending.
Custom SMTP
Bring your own mail server for full control over deliverability, branding, and compliance. Supports TLS, STARTTLS, and standard SMTP authentication.
Fallback and Retries
Switch providers whenever you need to. If your custom provider is unavailable, error handling and retry logic keep your campaigns on track.
Who Runs on This
Campaign digital directors
Queue the deadline appeal to the lapsed-donor segment in the morning, watch opens and clicks land on the campaign report by lunch, and text the list again before the FEC quarter closes.
Nonprofit communications managers
Send the monthly newsletter to a saved segment instead of a fresh spreadsheet export, with unsubscribes and bad addresses suppressed automatically at send time.
Event organizers
Invite donors near the venue by email, send the RSVP reminder by text the day before, and follow up with thank-yous the morning after, all from the same contact list, with every message logged to the record.
Teams sending from Gmail today
Connect Google Workspace or Outlook with OAuth and keep sending from the address donors recognize, while every open and click writes back to the contact record.
Frequently Asked Questions
Does FundraiserMax include email marketing on every plan?
Yes. Every plan includes email and SMS outreach, smart segmentation, donation tracking, and analytics at $40 per user per month or $425 per user per year, with no feature tiers. Email volume is metered: 100 marketing sends per account each month are included, and beyond that it is $2 per 1,000, rounded up. Sending SMS requires a phone number at $10 per month, or your own Twilio credentials. You can start with a 7-day free trial, though sending marketing email requires a paid plan.
Can I send text messages as well as email?
Yes. FundraiserMax includes both email and SMS outreach, so you can run appeals, reminders, and event invitations across both channels from the same contact lists, and compare results side by side in analytics and reports. Texting needs a sending number, which is a $10 per month add-on, or you can connect your own Twilio credentials instead. There is no per-message charge either way.
How do I target the right donors with my emails?
Use smart segmentation and donor targeting to build lists by giving history, geography, financial capacity, and event attendance. The rules stay saved with the list, so you re-apply them and the list rebuilds from current data instead of sending to a stale export.
Can I import my existing email list?
Yes. Import contacts via CSV and export any list the same way. FundraiserMax supports unlimited contacts on every plan, and a REST API plus MCP for AI assistants is available if you want to sync data programmatically.
Is FundraiserMax email marketing suitable for political campaigns?
Yes. FundraiserMax is built for political campaigns, nonprofits, and 501(c) organizations. Outreach sits alongside campaign finance tools, donation and pledge tracking, and call time management, so email works with the rest of your fundraising program.
Your list is ready. Write the email.
Pull a segment from your donor data, hit send, and see opens and clicks on the campaign report the same day.Sending is built in. No separate email product to buy. Your plan includes 100 marketing emails a month per account; past that it is $2 per 1,000.