Email Marketing
Reach the right inboxes, not just more of them. Send targeted email and SMS straight from your donor data, watch opens and gifts per send, and use our delivery infrastructure or plug in your own.
The email campaign builder in FundraiserMax — templates, segments, and send tracking in the real product.
Email That Converts
Targeted Campaigns
Pull recipients straight from your segments — lapsed donors, monthly givers, donors in one county — instead of exporting a list. Merge fields fill in names and giving history from the contact record.
Automation
Sequences run off your donor records: a welcome series when someone subscribes, a thank-you the moment a gift posts, a re-engagement email when a donor goes quiet, a birthday note on the date in their profile.
Performance Tracking
Every send gets a report: opens, clicks, unsubscribes, and the gifts attributed to that message. A/B test subject lines and see which version raised more before the next appeal goes out.
From Draft to Delivery Report
Email Designer
Build emails with a drag-and-drop editor. Choose from professional templates or build custom designs. Add donation buttons, images, and personalized content that matches your brand.
List Management
Manage email lists with automatic unsubscribe handling and bounce management. Segment subscribers dynamically based on behavior and maintain clean, engaged lists that improve deliverability.
Deliverability
Reach inboxes with authenticated sending domains, spam testing, and sending best practices built in to protect your sender reputation.
Built-In SMS Outreach
Reach supporters where they read first. Send text messages to the same segments you email, using the same contact lists, so a launch-day appeal, an RSVP reminder, or a deadline push can go out over both channels together. Every message is logged to the contact record, giving your team the full conversation before the next ask.
Connected to Your CRM
Email marketing for nonprofits and campaigns works best when it starts with your donor data. Pull recipients straight from smart segments—lapsed donors, monthly givers, event attendees—and every open, click, and unsubscribe writes back to the same contact records your team uses for call time, compliance, and reports.
Flexible Email Delivery
Your Email, Your Way
Send through our managed delivery infrastructure, or connect your own SMTP server, Gmail / Google Workspace, or Microsoft Exchange account. Switch providers at any time.
One-Click Google & Microsoft
Connect your Gmail or Outlook account in seconds with secure OAuth authentication. No server configuration required — just sign in and start sending.
Custom SMTP
Bring your own mail server for full control over deliverability, branding, and compliance. Supports TLS, STARTTLS, and standard SMTP authentication.
Fallback and Retries
Switch providers whenever you need to. If your custom provider is unavailable, error handling and retry logic keep your campaigns on track.
Who Runs on This
Campaign digital directors
Queue the deadline appeal to the lapsed-donor segment in the morning, watch opens and gifts land on the campaign report by lunch, and text the non-openers before the FEC quarter closes.
Nonprofit communications managers
Send the monthly newsletter from a segment that maintains itself — new subscribers join it, unsubscribes and bounces drop off — with no list export before every send.
Event organizers
Invite donors near the venue by email, send the RSVP reminder by text the day before, and follow up with thank-yous the morning after — all from the same contact list, with every message logged to the record.
Teams sending from Gmail today
Connect Google Workspace or Outlook with OAuth and keep sending from the address donors recognize, while every open, click, and reply writes back to the contact record.
Frequently Asked Questions
Does FundraiserMax include email marketing on every plan?
Yes. Every plan includes all features — email and SMS outreach, smart segmentation, donation tracking, and analytics — at $40 per user per month or $425 per user per year. Pricing is per seat with no add-on tiers, and you can start with a 7-day free trial.
Can I send text messages as well as email?
Yes. FundraiserMax includes both email and SMS outreach, so you can run appeals, reminders, and event invitations across both channels from the same contact lists — and compare results side by side in analytics and reports.
How do I target the right donors with my emails?
Use smart segmentation and donor targeting to build lists by giving history, geography, financial capacity, and engagement. Segments update automatically as your data changes, so recurring sends always go to the current list instead of a stale export.
Can I import my existing email list?
Yes. Import contacts via CSV and export any list the same way. FundraiserMax supports unlimited contacts on every plan, and a REST API plus MCP for AI assistants is available if you want to sync data programmatically.
Is FundraiserMax email marketing suitable for political campaigns?
Yes. FundraiserMax is built for political campaigns, nonprofits, and 501(c) organizations. Outreach sits alongside campaign finance and FEC compliance tools, donation and pledge tracking, and call time management, so email works with the rest of your fundraising program.
Your list is ready. Write the email.
Pull a segment from your donor data, hit send, and see opens and gifts on the campaign report the same day.Monthly email and SMS credits ship with every plan — no separate sending product to buy.